Thom Wilson – SEO Specialist with Extensive Operational Experience

Thom Wilson is an SEO consultant dedicated to helping local service businesses, trades, logistics companies, delivery operations, hospitality venues, restaurants, tour operators, and tourism brands achieve sustainable organic growth.

With a diverse professional background spanning more than a decade, Thom has held hands-on roles across multiple industries, including:

• Raft guide on whitewater rivers
• Cook and dishwasher in high-volume kitchens
• Truck driver (food delivery)
• Server and bartender in fast-paced environments
• Courier for time-sensitive routes
• Farmer managing daily operations
• Carpenter on residential and commercial projects
• Ready-mix concrete driver at construction sites

This varied experience has provided deep insight into the realities of business operations: reliability under pressure, effective communication, managing seasonal and unpredictable demands, maintaining tight margins, and delivering consistent customer satisfaction.

In 2015, while continuing these roles, Thom began freelancing in SEO and digital marketing for small and local businesses. Recognizing the opportunity to apply operational knowledge to online visibility, he transitioned to full-time SEO consulting. Today, he combines this practical foundation with advanced SEO strategies to create measurable results for clients who operate in demanding, real-world environments.

SEO Services Tailored to Your Industry

Thom specializes in delivering practical, results-driven SEO for service-based and local businesses:

• Comprehensive website audits to identify and resolve technical, content, and user-experience issues impacting rankings
• Targeted keyword research aligned with actual customer search behavior in your market
• Optimized location pages, service pages, and content designed to attract and convert qualified leads
• Site architecture improvements, internal linking, schema markup, and metadata optimization for better search engine understanding
• Straightforward analytics implementation and monthly performance reporting

Content and strategies are developed with real audiences in mind—contractors, homeowners, tourists, dispatchers, and decision-makers—ensuring relevance and authenticity.

Why Clients Choose Thom Wilson SEO

• Proven operational insight from diverse roles in rafting, food service, trucking, courier, farming, carpentry, and ready-mix—enabling a genuine understanding of industry challenges and opportunities
• Specialized SEO expertise that translates real-world knowledge into high-performing, search-optimized assets
• Clear, reliable communication and consistent execution—core principles developed through years of customer-facing and time-sensitive work

Ready to Improve Your Online Visibility?

If you operate a service business, trade, logistics or delivery operation, restaurant, hotel, tour company, construction-related service, or similar enterprise and are seeking measurable organic traffic and lead growth, Thom Wilson SEO can help.

Please provide:

• Your website URL
• A brief overview of your services (e.g., “whitewater rafting tours in [region],” “ready-mix concrete delivery for commercial projects,” “hospitality and event staffing”)
• Your primary business objectives

Thom will review your site and deliver a customized, actionable SEO strategy designed for your specific market and operations.